Information is important, but placement is paramount.
Wayfinding has the function to inform people of the surroundings in the (unfamiliar) build environment, it is important to show information at strategic points to guide people into the right directions. Complex structures in the build environment are interpreted and stored by the human memory. Distances, locations and time may be remembered differently than as they appear to be in reality.
LoviTT&Co know that the key to effective directional signage is to gain an understanding of the different uses of the environment and create an easy-to-understand hierarchy of sign types through the proper use of colour, symbols and platforms.
Clever and attractive integration of branding elements are also critical considerations, so your brand messaging is properly reflected and reinforced.